Are you a passionate, curious, and creative marketer with a drive for shaping market leading brands through digital channels? With over 1,600 sites we’re the home of some of the nation’s favourite restaurants, bustling bars, cosy country pubs and the local you didn’t know we owned. If you’re as passionate about making a difference within hospitality as we are, we want to hear from you!
We are excited to offer a permanent opportunity as City Assistant Marketing Manager across digital and brand divisional projects across the City division, which encompasses some of our most exciting and well-loved brands - All Bar One, Browns and Nicholson’s pubs. These distinctive brands offer unique experiences, ranging from our iconic Nicholson’s pubs that are steeped in history, to a stylish dining experience at Browns, and our home of the cocktail - All Bar One. All of these great brands are found at landmark locations across City Centres across the UK.
As Assistant Marketing Manager, you will be responsible for implementing digital and campaign plans as well as owning divisional projects such as CRM plans, key date activity, group bookings and delivery projects. You will drive consumer engagement and conversion across digital channels and platforms, bringing the brands identities to life and showcasing the guest experience for each brands’ unique guest base.
Your role will be mobile, focusing on our sites across the UK, so the ability to be flexible with travel is essential.
You’ll be well rewarded…
- Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered. What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount.
- Competitive salary and Pension Plan
- Mobile working: the flexibility to work from home, the office or one of our sites
- Company car or car allowance
- Annual Bonus Scheme – we’re all about rewarding the hard work everybody puts in
- Private Health Care and Dental Plan
- 26 days paid holiday plus bank holidays, AND the opportunity to buy up to an extra 15 days holiday – life is for living after all!
- High-street shopping discounts
- Free employee helpline- to support you with whatever life throws at you.
The Opportunity – Assistant Marketing Manager
Reporting to the Marketing Manager, the Assistant Marketing Manager will be responsible for:
- Contributing to, and supporting the delivery of, the brands divisional digital marketing plans to drive reach, awareness, engagement and conversion.
- Create in site and digital assets to promote and drive bookings for campaigns and key date activity. Ensuring all creative represents the brand values and the brand experience.
- Driving the brand’s digital agenda, from web and app developments to social and CRM strategy and implementation.
- Owning the CRM Plan for the brand to drive sign ups, loyalty and frequency.
- Owning relevant key date proposition to drive bookings.
- Owning group booking proposition to drive bookings and enquiries for group bookings, weddings and private dining.
- Driving brand sales, profit and market share objectives in line with company ambition.
- Overseeing brand campaign calendar and deliver frontline briefs/comms.
What you’ll need to bring to the Assistant Marketing Manager role:
- 3 years + digital and brand marketing experience, ideally within a large organisation in a multi brand environment.
- Digitally savvy, with a passion for exciting and enthusing their audience to drive action through digital channels.
- An excellent communicator with a love for managing projects at pace with great quality and commercial results.
- Excellent attention to detail.
What makes Mitchells & Butlers a great place to work?
To us, a career isn’t just about ‘clocking in’. We really care about our colleagues, and we’re an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger.
Sounds like an opportunity where you could make a difference? Apply for this role today and we’ll be in touch to explore how you could be part of our exciting journey.
Closing Date - 11:59pm on Monday 17th March 2025
